Honda Battle of the Bands
Client: American Honda
Launched: 2013
Tech: PHP. jQuery, HTML, Facebook API
  • Connections Planning
  • Influencer Strategy
  • Motion
  • Research
  • SEO
  • Website
    The Honda Battle of the Bands (HBOB) program was created to celebrate, support and recognize the excellence of Black College marching bands and the unique academic experience of Historically Black Colleges and Universities (HBCUs). Our role was to create an online destination that would convey the spirit and magnitude of the HBCU marching band culture.
    HBOB Mobile
    The goal was to provide users with an opportunity to take the energy and excitement of the HBOB wherever they went. Users were able to vote for their favorite band, set voting reminders and share their band votes across major social platforms (Twitter, Facebook). This on-the-go access gave the user an intimate HBOB experience.