DoneClient: Wells Fargo Launched: 2013
Every day, you have a lot you need or want to get done. In between, there are usually some things with money that need to get done. This relatable campaign tapped into this insight to reassure customers that, anytime, anywhere, Wells Fargo makes it easy to get your banking ‘Done.’ With over 12,000 Wells Fargo ATMs, plus quick and secure mobile banking, which allows you to make a Mobile Deposit or Send and Receive Money, banking has never been more convenient or accessible. We connected with our 18 – 29 year-old target through a series of humorous, memorable TV spots, print ads, outdoor boards, radio spots and digital banners that reinforced our convenience message.