Buyer Be HappyClient: Best Buy Launched: 2011 Tech: N/A
Buyer Be Happy
We recently helped specialty retailer Best Buy impact consumers online. Best Buy is one of the nation’s largest consumer electronics retail outfits, accounting for greater than 19% of the market in North America. Looking to entice consumers throughout the holiday period, October – December, and into the NFL playoffs and Superbowl schedules, BB needed a sure way to connect with consumers during this “high time” for gifting and electronics purchases. We deployed a series of rich media video promotions and e-mail marketing campaigns to create awareness of their seasonal offers, discounts, and products.