No matter your age, we know that the spirit of youthfulness is most authentically conveyed in the unabashed aspiration to make a mark on the world. So, who can change the world? Those who look within and no matter what they accomplish, always find a drive to improve – bettering their best selves and evolving the world around them. This is the story of Honda and the value that drives them to always improve. We decided to anchor a conversation around beating your toughest competition - you. #BestYourself. To tell this story and start the dialogue, we enlisted Nick Cannon as the face of an inspiring two minute anthem video. An actor, director, writer, artist, entrepreneur and philanthropist, Nick is the unconventional superstar who followed his own path to success.
#BestYourself became a social hit as we took to Instagram, Twitter and Facebook to discuss with our audience Honda’s belief that you can #BestYourself every day. The outcome was a conversation that was grounded in people inspiring people to get better everyday and learning that is the philosophy that birthed the best Civic yet. The target got the point and Honda got the credit.