Quantasy welcomes Alicia Herczeg as Director of Analytics.
We are pleased to announce the hiring of our new Director of Analytics, Alicia Herczeg. As Director of Analytics at Quantasy, Herczeg will be responsible for the development, strategy and execution of digital analytics and measurement. Her primary focus will be synthesizing cross-platform data into operational insights for optimized campaigns and informed business strategies.

She comes to Quantasy from Edelman Public Relations where she worked as an analyst and strategist in Chicago and Los Angeles. At Edelman, Alicia helped create the first-ever social listening and analytics framework for a leading global Fortune 100 media entertainment company, in addition to designing and launching that company’s pioneer social media command center to enable real-time engagement with consumers. Her digital work also includes campaign management for SC Johnson, Burger King, Hilton and Kimberly-Clark.

“Quantasy has become a leader in the field of analytics-based advertising and I could not be more excited to bring my additional expertise to the team,” says Alicia Herczeg. “I look forward to utilizing my strategic and social experience to help the team develop and implement efficient digital initiatives for all of our clients.”

“We are thrilled and honored that Alicia has joined our team,” says Will Campbell, CEO of Quantasy. “She brings a wealth of expertise and ideas that will help our agency develop newly optimized campaign strategies that ensure the best ROI for all of our clients.”